Mark Maslar, Information Architect
Mark co-founded Blackpants Design Group on the belief that a web design's primary function should be to help customers accomplish a set of defined business goals. These can range from building a brand's identity to generating direct sales or sales leads. The Internet is a crucial component of any marketing plan, but one must not lose sight of the business drivers through the maze of rapidly evolving technologies.
Mark's background envelops two functional areas: technical and marketing. He holds an Electrical Engineering degree from Villanova University and was employed as an Application Engineer for E.I. DuPont and Allen-Bradley before assuming marketing responsibilities at Rockwell Software. As a product manager for Rockwell Software, Mark analyzed market requirements, defined new highly-engineered software products and created product launch materials. Having overseen software projects throughout their entire life cycle, Mark has a unique perspective and experience in keeping software projects focused on business goals.
Marissa Maslar, Creative Director
Marissa is one of the founding Principals of Blackpants Design Group. She is a firm believer in cohesive integration. Whether from an interior design or graphic design perspective, all elements must relate to provide a visual and physical balance. This is what impacts an image and strengthens the Brand recognition.
As a graduate from the Ohio State University, Marissa holds Bachelor of Science degrees in Psychology and in Industrial Design. While her education strengthened her theoretical training, her additional experience as a Store Manager for the Limited Stores, Inc. and the Limited Too, Inc. for 6 years, applied her theories into practice in operational store setups and merchandising.
Prior to forming Blackpants, Marissa was a Production Designer for Chute Gerdeman Inc. Her conceptual and collaborative expertise was integral in the development of local and national retail concepts for Joshua's Bookstore, LensCrafters, GTE/PCS, Wolverine, Charley's Steakery, Kiva, Max & Erma's, Bob Evans, Wrangler, B Wear, Wenzel, Donatos, WorkZone, H2O, Beauty Warehouse, Hamilton Store Fixtures Exhibit, and Mindworks.
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